With many Proof of Concepts (PoCs) going on for SUSE Cloud, the development team has observed that we have no clear path on how Sales Engineers (SEs) and sometimes dedicated support engineers (xSE) can receive technical support to successfully complete the projects, often leading to escalation calls and even firefighting on-site visits by developers. Goal of that project is to come up with a best practice guide and to eventually set expectations on what's possible from a development point of view. Results should be documented in a central internal location and announced to all relevant parties.